Sin categoríaMetaDesign, the fusion of Design and the Metaverse
MetaDesign, the fusion of Design and the Metaverse 1

MetaDesign, the fusion of Design and the Metaverse

First it was the Internet, where the ill-fated dot com portals appeared; later, social networks, which govern our lives; then the ecommerce a> that consumes our pocket; Internet of Things and its growing dependence; then the instability of cryptocurrencies, and the most imminent latest digital revolution: the Metaverse. In this future virtual reality, design will play a leading role. In fact, the most advanced designers are already taking advantage of this synergy and trend which we are going to baptize as MetaDesign, where Design and Metaverse are real.

At the end of last March, the Italian fashion firm Gucci installed on Roblox the Metaverse version of its Gucci Garden, the space/gallery it owns in Florence with exclusive items.

Users of this platform could ‘walk’ through the gallery and, if they wished, buy the virtual editions of several of their bags. Each one cost around 475 Robux, the currency of the game (about 6 euros to change). By the end of the event, on May 31, 30 percent of Roblox users had purchased a piece. And there, Design helped the Metaverse.

Design and Metaverse, the revolution

Roblox is one of the outposts of the Metaverse, a free multiplayer online and social game where users can shape your worlds.

The creator of Fortnite or Roblox announced on April 13, 2021 an investment of nearly one billion dollars to build a “long-term vision of the metaverse”. This injection will allow the company to develop more deeply the social experiences that the metaverse implies.

Even Sony Group Corporation has contributed to the cause with an additional investment of two hundred million to enter fully into the project strong> and contribute both its technology and its entertainment channels.

One ​​of the consequences of the aforementioned technological evolution is that the line between the real and the virtual world is increasingly blurred. Social networks invade our daily lives and we spend a great number of hours on them interacting with other people.

We have come to immerse ourselves in video games thanks to virtual reality or insert virtual elements into the real world through augmented reality.

Sooner than we think, the Metaverse will be among us

Without going any further, we also have a multitude of digital platforms at our disposal to make all kinds of purchases, which is leaving physical money almost obsolete, or to inform us, with the consequent impact on paper newspapers. In other words, we carry out more and more daily activities from the Internet and, consequently, we depend more on the virtual world than on the real world in many areas of our lives, and in this sense, on the design used for these environments.

What is the Metaverse?

Facebook has the ambition to create what its founder, Mark Zuckerberg, calls “the successor of the mobile Internet”. In this space, “we will be able to feel present, as if we were there with people no matter how far apart we actually are.”

Using the company’s Oculus VR headset, combined with advanced augmented reality (AR), promises an environment similar to that of Ready Player One. Not to be outdone, other companies have outlined similar plans as well. , especially Microsoft, with the ambition to adapt Teams to offer a more metaverse experience, in the form of Mesh.

But are these new spaces really ready?

The company led by Mark Zuckerberg acquired the Oculus company, which specializes in virtual reality glasses. Since then, the company has developed various initiatives aimed at creating a metaverse.

In fact, one of the most advanced projects is Facebook Horizon, an online video game that allows the user to create their own avatars and interact with objects thanks to those glasses.

In 2021, Facebook announced the creation of 10,000 jobs, including a large number of digital designers, in Europe for the next five years to develop the metaverse.

The origin of the Metaverse

One ​​of the consequences of technological evolution is that the line between the real world and the virtual world is increasingly blurred. Social networks invade our day to day and we spend a great number of hours in them interacting with other people. We have even immersed ourselves in video games thanks to virtual reality or to insert virtual elements into the real world through through augmented reality.

Without going any further, we also have a multitude of digital platforms at our disposal to make all kinds of purchases, which is leaving physical money almost obsolete, or to inform us, with the consequent impact on paper newspapers. In other words, we carry out more and more daily activities from the Internet and, consequently, we depend more on the virtual world than on the real world in many areas of our lives.

And the relationship between design and the Metaverse?

Zuckerberg’s dream still needs technologies to catch up with the hype, says Niklas Bakos, chief strategy officer and founder of Adverty. “For the most part, the metaverse cycle involves products and infrastructure that don’t yet exist,” he warns. “To create really attractive environments, we need quantum computing, mature blockchain technology, stable cryptocurrencies and protocols around non-fungible tokens (NFTs), and of course: good designs.

No one will be able to abstract from the power of the synergy of Design and the Metaverse.

“The metaverse isn’t a new concept, frankly, but with Facebook trying to put its stamp on it, there will be plenty of business sectors eager to take advantage of the Meta offering,” explains Rob Nash, Founder and CEO overview of 4 Roads smart self-service agency.

Nike has already named a ‘metaverse boss’.

Not surprising, given the fashion industry’s previous forays into AR experiences. The consumer sectors, such as travel and banking, and even health, are also the ones that will benefit the most. In the B2B sector, it also has the potential to revolutionize the training and distance work practices”.

Much more sophisticated products

For businesses, the metaverse could become a very lucrative space for digital products. For example, within virtual games, the purchase of virtual tools and other artifacts is common. The metaverse could therefore become a much larger trading market.

In fact, the members of the Generation Z, according to Roblox’s vice president of brand associations, sometimes consider virtual products more valuable than physical ones.

Do you want to apply the benefits of Design and the Metaverse to your business? You just have to contact Diseñame.

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